You searched for: "*"

The results has been filter on Authors containing Anne Wicks.
ANA has found 1 results for you, in 984 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Case studies

Monitoring the effects of television advertising

This paper describes the advertising monitoring studies carried out to check the effects of the use of television by insurance companies in the U. K. The changes noted on certain well established advertising evaluation measures are particularly clear...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Sue Stoessl, Anne Wicks
June 15, 1976
×

Citation

Stoessl and Wicks (1976a, June 15). Monitoring the effects of television advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/monitoring-the-effects-of-television-advertising